Mobile Marketing Top Ten Things You Need to Know

by Michael Armstrong

Restaurant text messageMobile marketing is becoming relevant as mobile devices such as tablets and cellular phones are becoming the dominant digital communication tools. In fact, it isn’t just becoming relevant, but downright unavoidable in terms of need-to-know marketing strategies. Here are ten things that you should know about mobile marketing.

1. Mobile Marketing is Growing Fast

Fast may be an understatement. Considering the fact that there are already an estimated 49 million businesses already engaged in mobile advertising, you don’t want to be left behind and find yourself on the tail end of the mobile revolution.

2. Mobile Marketing Engages Customers

In a way that no other marketing can even hope to match, mobile marketing provides customers with one on one engagement. Whether they opt-in to a mobile text list or surf the web, browsing mobile sites while they are on the go, mobile marketing is there for customers where and when they want it.

3. Mobile Marketing – Message Based

When it comes to message based mobile marketing there are two main types that you need to know about. SMS, which stands for Short Message Service, and MMS, which stands for Multimedia Message Service. Each of these provides you with the ability to send short text, picture, or video messages directly to customer’s mobile devices. check out our Trumpia Reviews.

4. Marketing with a Mobile Website

The mobile web is an entirely new segment of the internet, where your site will have to use what is known as WAP (Wireless Action Protocol) in order to be designed and formatted for use on mobile devices. Your mobile site can also implement a mobile web storefront so that customers can buy your products and services right from their mobile phones.

5. Mobile Marketing with Ads

In addition to creating a specialized mobile website, you can use mobile ads. These come in three main varieties. There are mobile web banners, which are displayed at the top of the screen, mobile web posters, displayed at the bottom, and full screen interstitial, which takes up the whole screen while another page is loading.

6. Mobile Marketing with Search Placement

When it comes to mobile search engines, you’ll need to pay an inclusion fee in order for your site to be indexed, and if you want you can pay an additional placement fee for your site to be displayed at the top of search listings as a featured listing.

7. Mobile Marketing with Apps

Mobile applications are the penultimate interactive marketing tool. Build a mobile app and your customers can engage with you like never before.

Mobile apps8. Location Location Location

Mobile devices can take advantage of various services that are dependent upon location. One example of this would be Foursquare. You can provide maps based on their built-in GPS functionality as well. And don’t forget about QR codes, which encourage interaction in a way similar to mobile applications with the added bonus of having a “real life” element.

9. Mobile Marketing is Accurate

How accurate? Well, Morgan Stanely did a study not too long ago that indicated 91% of those who own a mobile phone have it with them 24 hours a day, 7 days a week. You can’t get much more accurate than that.

10. Mobile Marketing is Effective

Once again, the numbers tell the story, and numbers never lie. An estimated 12 million purchases have already been made through mobile ads, and the majority of the companies in the US haven’t even taken full advantage of mobile advertising yet.

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