Restaurants are starting to use QR codes as part of their overall marketing strategy and YES, QR Codes are a perfect fit for any restaurant marketing plan.
There are several factors you need to understand in order to integrate QR codes into your restaurant marketing strategy. You cant just throw up a QR code without thinking it through. QR codes are scanned by smartphones and can accomplish many different specific goals.
Here are some typical uses of QR codes for restaurants:
- Scan QR code to view restaurant menu
- Scan QR code to sign up for restaurant SMS marketing list
- Scan QR code to sign up for email marketing list
- Scan QR code to enter into a promotion or Give-a-way
- Scan QR code to view History of Restaurant
- Scan to view Chef Bio
- Scan to receive recipes or nutrition facts
- Scan QR code for Restaurant Coupons or daily or weekly deals
- Scan to join restaurant loyalty program
- Scan QR code for restaurant location or directions
The use of QR codes in restaurants is really only limited by your imagination. Continue Reading
Text message marketing is one of the newest trends in advertisement and it allows restaurants to text coupons to its customers bringing them back in and allowing them to retain new business on the regular without too much extra work. Restaurant text coupons are mobile coupons that allow your customers the luxury of receiving specials through text messaging and then allows them to take those coupons into the restaurant and use them without having to print them out. The time that mobile marketing saves your customers may be the difference in retaining new business and not. 
Restaurant QR code marketing is just one method you should have in your restaurant’s mobile marketing arsenal. QR codes are an easy way to engage consumers and launch other mobile marketing campaigns.